CLIVE JACOBSON

Workshops are offered asynchronously, synchronously, (online), or as hybrid private or group sessions.

 

Jacobson has taught courses in graphic design & creativity at The NYU School of Professional Studies for over12 years. He currently teaches for the Creative Art Works in NYC.

Courses offered cover the following subjects:

Drawing and Perspective

• Conceptualization

• The Creative Process

* Typography

• Design Principles

* Perception

* Cognitive principles

• Visual Semiotics

• Color Theory

• Branding & Marketing

• Advertising & Media

* Illustration

* Adobe CC -

   Adobe Photoshop,
   Adobe Illustrator  

   Adobe InDesign

• Pixlr

• Presentation Design

• Infographics

• Social Media Design

* Print and Production

 

"Courses are centered around the idea of 'seeing' as opposed to merely 'looking'.  IOW- To enhance an awareness deciphering visual information as opposed to merely gathering data complacently."

Jacobson’s teaching philosophy is to impart upon students, ‘hands-on’ knowledge gained from many years of experience and success achieved in the field of Graphic Design and Illustration. His aim is to encourage students to refine their creative-solving skills, to explore the basic design principles, trends and sources of design inspiration fundamental to all visual arts through readings, discussion and design exercises, and leave them with portfolio pieces that would encourage future employers or clients to request their services.

DESIGN PRINCIPLES
& CONCEPTUALIZATION

Explore the basic design principles and sources of design inspiration fundamental to all visual arts through readings, discussion, and design exercises. This visual design theory course introduces the core concepts of visual design: the visual elements, the principles of design, and the creative process. Composition issues and strategies that are valid in all areas of visual design are explored through examples, exercises, critiques, and creative projects. Engage with and refine your creative problem-solving skills. Work to understand and analyze design problems, developing distinctive concept statements and then creating and refining designs that manifest that concept.

TYPOGRAPHY

Typography is a powerful communication tool that sets great designers apart from the pack. Develop an understanding of the anatomy of type, terminology, organization, and its relationship with other graphic elements. Explore how letterforms and clusters of letters can convey meaning. Become aware of how font choices have an impact on messages and composition and thereby enhancing your presentations.

Typography is a powerful communication tool that sets great designers apart from the pack. Develop an understanding of the anatomy of type, terminology, organization, and its relationship with other graphic elements. Explore how letterforms and clusters of letters can convey meaning. Become aware of how font choices have an impact on messages and compositions. Create typographic configurations to sharpen perceptions

of the characteristics of type.

VISUAL SEMIOTICS

Understanding the theory and language of signing and symbols helps designers to create unique solutions across media platforms and culture. How we interpret signs is vital to human communication. Why does a dove mean peace, and a lion mean strength? Discover how these symbols are defined and how we can use this methodology in the practice of design. We investigate semiotic tools, processes, and contexts for creating, interpreting, and understanding meaning in a variety of ways and we participate in spontaneous exercises, in-depth discussions, presentations and case studies.

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