How we interpret signs is vital to human communication. Why does a dove mean peace, and a lion mean strength? Discover where these symbols are defined and how we use this methodology in strategic branding across media platforms and culture. Understanding the theory and language of signing and symbols helps designers to create identities and advertising that distinguish one brand from another. Investigate semiotic tools, processes, and contexts for creating, interpreting, and understanding meaning in a variety of ways. Participate in spontaneous exercises, in-depth discussions, presentations, and case studies that foster the ability to market or design new brands.

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                           Workshops are offered asynchronously, synchronously or as hybrid private or group
                          courses.